Brice Hereford is a graduate of the Boston Architectural College’s Sustainable Designer Certificate Program. His interest in energy efficiency goes back to the energy crisis in the 1970s when he was helping to build some of the first energy efficient townhouses in the Boston area. Focused on the building envelope he works with builders, architects and others, encouraging the building community to build increasingly energy efficient and resilient buildings. He lives in the Berkshire Hills of western Massachusetts. He is an innovative sales and marketing professional with proven results increasing sales and meeting bottom-line goals. Acknowledged for vision and success in identifying and pioneering new markets, products and services to the Architect/Engineer/Contractor (A/E/C) community.